An experience renaissance afoot – one that is galvanizing companies to push beyond the CX philosophy and organize the whole business around the delivery of exceptional experiences. These experiences must respond to customers’ new, often unmet and frequently changing needs and enable them to achieve their desired outcomes. This is the Business of Experience (BX). Discover more in this article by Baiju Shah, Lisa De Bonis, Flaviano Faleiro and Nevine El-Warraky published on Accenture.

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