What is Customer Data Analytics?

What is Customer Data Analytics?

About Customer Data Analytics is the application of computer data harvesting, processing and analysis to source insights on customers. Purpose The ability of an enterprise to determine its customer value is influenced largely on its ability to understand the data it...
What is Customer Data Science?

What is Customer Data Science?

Customer Data Science is the business discipline of using data to develop an appreciation of customers, their challenges, touch-points, buying preferences, behaviors and metrics. It is an aspect of Customer Experience. Without doubt, business leaders see it as an...