by Ian Tomlin | Oct 11, 2021 | Customer Data Analytics, Customer Data Management, Customer Data Science, Customer Database, Digital Transformation
Powering curiosity—the data to make decisions By Ian Tomlin Jan 12, 2022 at 8:29 am Every business needs data to drive decisions, but how do leaders create an information system able to keep up with their changing objectives? They used to call it business...
by Francesca Manley | Dec 23, 2020 | Customer Data Analytics, Customer Data Management, Customer Data Science, Uncategorized
We live in a data driven business world. How do you tap into yours? It’s thought Jeff Bezos was the first person to use the term Innovation Value Management (IVM) to describe data as a business asset based on its contributory value. If it wasn’t Jeff, then it was...
by Ian Tomlin | Feb 27, 2020 | Customer Data Management, Customer Data Science, Customer Database
Customer Database About A customer database is a key data repository used by companies to manage their customer associated data. Coupled with the need to harvest value from customer data, companies now need to govern data well to prevent data loss, and the quality...
by Ian Tomlin | Feb 27, 2020 | Customer Data Management, Customer Data Science, Uncategorized
About Customer Data Management is the discipline of managing the value of customer data. Coupled with the application of customer data to make informed decisions, customer data management is employed by companies to improve their customer experience and maximize...
by Ian Tomlin | Feb 26, 2020 | Customer Data Science
Customer Data Science is the business discipline of using data to develop an appreciation of customers, their challenges, touch-points, buying preferences, behaviors and metrics. It is an aspect of Customer Experience. Without doubt, business leaders see it as an...
