by Ian Tomlin | Feb 27, 2020 | Digital Ecosystem, Digital Transformation
According to IT analyst firm Gartner, a digital ecosystem is ‘an interdependent group of enterprises, people and/or things that share standardized digital platforms for a mutually beneficial purpose, such as commercial gain, innovation or common interest, growth and...
by admin | Feb 27, 2020 | Digital Transformation
About Digital Transformation (DX) describes a foundational change in how an organization delivers value to its customers. It equips organizations to re-design their business model to create its customer value and profitable returns for shareholders. In light of recent...
by admin | Feb 27, 2020 | Customer Experience, Customer Journey
About A customer journey is the mystical (and often theoretical) journey a customer takes to purchase a product. It typically starts from an event in their life that causes them to consciously recognize an undesirable problem that needs resolving or a...
by admin | Feb 27, 2020 | Customer Experience, Customer Insights
About Customer insight is the understanding of your customer, based on their feedback, buying behavior, experiences, beliefs and needs. Customer insights go beyond raw data or research, it is a multi-view of your customers derived from a strategic...
by Ian Tomlin | Feb 27, 2020 | Customer Data Analytics
About Customer Data Analytics is the application of computer data harvesting, processing and analysis to source insights on customers. Purpose The ability of an enterprise to determine its customer value is influenced largely on its ability to understand the data it...
