by Ian Tomlin | Feb 27, 2020 | Customer Data Management, Customer Data Science, Customer Database
Customer Database About A customer database is a key data repository used by companies to manage their customer associated data. Coupled with the need to harvest value from customer data, companies now need to govern data well to prevent data loss, and the quality...
by Ian Tomlin | Feb 27, 2020 | Customer Data Management, Customer Data Science, Uncategorized
About Customer Data Management is the discipline of managing the value of customer data. Coupled with the application of customer data to make informed decisions, customer data management is employed by companies to improve their customer experience and maximize...
by Ian Tomlin | Feb 26, 2020 | Customer Experience
What is Customer Experience and why does it matter? About Customer Experience is a term used to describe the relationship a customer has with a business. It refers to the total of all experiences the customer has with the business, based on all interactions and...
by Ian Tomlin | Feb 26, 2020 | Customer Data Science
Customer Data Science is the business discipline of using data to develop an appreciation of customers, their challenges, touch-points, buying preferences, behaviors and metrics. It is an aspect of Customer Experience. Without doubt, business leaders see it as an...
