by Francesca Manley | Dec 23, 2020 | Customer Data Analytics, Customer Data Management, Customer Data Science, Uncategorized
We live in a data driven business world. How do you tap into yours? It’s thought Jeff Bezos was the first person to use the term Innovation Value Management (IVM) to describe data as a business asset based on its contributory value. If it wasn’t Jeff, then it was...
by Ian Tomlin | Feb 27, 2020 | Customer Data Management, Customer Data Science, Uncategorized
About Customer Data Management is the discipline of managing the value of customer data. Coupled with the application of customer data to make informed decisions, customer data management is employed by companies to improve their customer experience and maximize...
